Have you noticed that whenever you go looking for something on Google, you very rarely look past the first page? In most cases you barely need to scroll past the first 3 or 4 results before you find something that suits what you’re looking for. When a website doesn’t have the right search engine optimisation (SEO) then it can end up at the back of the pack, stuck in no mans land where people very rarely look. If you aren’t ranked on the first page on a keyword thats relevant to your business, then people may never even know you exist, regardless of how good your products or services are. The content within your website dictates how well you perform in google searches, so if you have bad content representing your business then its time to hire an SEO professional to get it working for you.
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Keyword Research
When we undertake a new search engine optimisation client, we do thorough keyword research to find all the words relating to your business and making sure that they are going to be the ones that you target. There are many advanced tools that we use to help find these, along with lots of industry tricks we’ve learned along the way to get the most out of them. We can also find more specific keywords to target that may seem a bit unrelated but can get you better results rather than fighting with the bigger players in your industry that are already spending thousands on SEO marketing. |
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Content and Copywriting
They say that content is king, and they say that for a reason. Your content isn’t just an opportunity to use a bunch of keywords to get people to your site, its also used to help keep those people on your site and encourage them to buy whatever it is that you are selling. We treat copywriting very seriously and can get you content that will wow your potential clients, all while using the specific keywords we’ve outlined in our research. |
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Statistics
The hardest part with any business venture is knowing whether anything you spend money on is actually working. Luckily with most online marketing there are tangible statistics to see how well your marketing is doing. We can show you how many clicks you get from each post, we can tell you what age the people are that are coming to your website, we can even tell you the most common hobby of your clients - these are all things we track within your website and any campaign to help improve it in the future. |
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Updating Content
Content may be king but the hard thing is that it needs to be ever evolving. If all your blog and social media posts are from back in 2012, then your customers can lose interest from outdated content. If your content needs an update, we can give it all an overhaul and continue to provide more content that keeps your business relevant. |
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